Cloud

Comparing AWS Activate, Google for Startups Cloud Program, and Microsoft for Startups: A Guide for Choosing the Right Cloud Partner for Your Startup

Comparing AWS Activate, Google for Startups Cloud Program, and Microsoft for Startups: A Guide for Choosing the Right Cloud Partner for Your Startup

If you’re launching a startup, you’ve probably wondered where to host your solution. It’s essential to understand that an application consists of lines of code that must run on a server, allowing users to access it.

With traditional hosting, you purchase a server and deploy your application on it. In contrast, the cloud simplifies this process: you upload a ZIP file or a source code folder, and you don’t have to worry about crashes. The cloud ensures high reliability by automatically restarting your application if it crashes, eliminating the need for a 24/7 engineer.

Cloud providers offer managed services that simplify development, enhance scalability, and reduce the need for maintenance, allowing startups to focus on their core code and business needs.

But dependency on specific cloud provider technologies can create lock-in, making it difficult to migrate to other providers or infrastructure in the future. 

Choosing the right cloud platform is a crucial decision for any startup, and the good news is, all the major players – AWS, Google Cloud Platform (GCP), and Microsoft Azure – offer generous startup programs to help you get started. 

This article will compare the key features of these programs to help you pick the best fit for your needs.

FeatureAWS ActivateGoogle for Startups Cloud ProgramMicrosoft for Startups
Free CreditsUp to $100,000 (1 year)Start: $100,000 (2 years)Varies by stage (up to $150,000/year)
Total Credits (Max)$100,000Scale: $200,000 ($350,000 for AI)Up to $450,000 (tiered)
Additional Benefits* Business & Technical Guidance * Partner Offers * Migration Support* Free Training * Mentorship * Firebase Credits* BizSpark Program * Azure Credits * Developer Tools * Microsoft Products
Ideal forEarly-stage startupsEarly to mid-stage startups, AI-focused startupsLater-stage startups, Microsoft product users

 Short summary 

 Free Credits and Funding:

  • AWS Activate: Up to $100,000 in AWS credits over a year.
  • Google for Startups Cloud Program: Offers two tiers – Start ($100,000) and Scale ($200,000) – in Google Cloud credits over 2 years, with an extended limit of $350,000 for AI-focused startups.
  • Microsoft for Startups: Azure credits vary depending on the program stage (individual, seed, or Series A+), but can reach up to $150,000 per year.

Additional Benefits:

  • AWS Activate: Provides access to business and technical guidance, curated resources, partner offers, and migration support.
  • Google for Startups Cloud Program: Offers free training, mentorship opportunities, and credits for Firebase, Google’s mobile app development platform.
  • Microsoft for Startups: Includes access to BizSpark program with free Azure services, Azure credits, developer tools, and various Microsoft products.

Additional Tips:

  • Read the fine print: Understand eligibility requirements, credit limitations, and spending restrictions for each program.
  • Explore free tiers: All three platforms offer free tiers with limited service usage, allowing you to experiment before committing.
  • Talk to experts: Consider seeking advice from cloud specialists or mentors familiar with these programs to make an informed decision.

Free Cloud for Startups: Avoiding the Hidden Cost Traps

While free cloud credits and technical support through provider startup programs sound incredibly appealing for cash-strapped startups, it’s important to be wary of the potential hidden costs. Too often, startups neglect optimizing their cloud infrastructure for long-term scale during the free period, leading to skyrocketing costs once it ends. There’s also the risk of vendor lock-in, making it expensive to migrate to another provider down the line.

One startup leveraged the Google Cloud Startup Program’s free credits and support to quickly build and scale their innovative product. However, when the free period lapsed, they faced crippling infrastructure costs from lack of optimization along with substantial expenses to move to a different cloud due to lock-in. Proper planning for post-free period usage and avoiding vendor lock-in is crucial.

Startups should carefully weigh the pros and cons of each cloud’s startup program, considering long-term scalability, costs, and flexibility needs. Working with experienced cloud consultants can help startups develop a cloud strategy aligned with their long-term roadmap to avoid falling into costly pitfalls after the initial free period.

Read more this case study: DevOps for Microsoft HoloLens Application Run on GCP

AWS Activate

AWS Activate is a comprehensive program designed to provide startups with resources to quickly get started on the AWS Cloud. It offers qualifying startups a range of benefits including AWS credits, training, support, and tools to build and scale their businesses.

Key features of AWS Activate include:

  • AWS Credits: Startups can receive up to $100,000 in AWS service credits to offset their cloud computing costs.
  • Technical Support: Access to AWS technical experts for architectural and product guidance.
  • Training: Free training resources, including self-paced labs and AWS Essentials courses.
  • Third-Party Tools: Discounts on select third-party tools and services from AWS Partners.
  • Community: Opportunities to connect with other startup founders and the AWS startup community.

The program aims to reduce the undifferentiated heavy lifting for startups, allowing them to focus on their core product and leverage the scalable AWS infrastructure. AWS Activate supports startups from the idea stage through growth phases as they build, launch, and scale their applications on AWS.

Google for Startups Cloud Program

The Google for Startups Cloud Program is Google’s offering to provide startups with resources and support to build on Google Cloud Platform (GCP). It aims to help early-stage startups gain a competitive advantage by leveraging Google’s cloud infrastructure and technologies.

Key benefits of the Google for Startups Cloud Program include:

  1. Cloud Credits: Qualifying startups receive GCP credits up to $100,000 to cover compute, storage, and other services.
  2. Technical Support: Access to GCP technical experts, architectural guidance, and best practice recommendations.
  3. Learning Resources: Training programs, workshops, office hours, and other educational resources tailored for startups.
  4. Community & Networking: Opportunities to connect with other founders, investors, and the broader Google Cloud startup community.
  5. Partnerships: Exclusive partner offers and discounts on third-party solutions and services.

The program focuses on providing startups with the tools, mentorship, and ecosystem support to build, scale, and optimize their applications on Google Cloud. It fosters collaborations with accelerators, incubators, and venture capital firms to better serve the needs of early-stage startups.

Microsoft for Startups program

Microsoft for Startups program

Microsoft for Startups is Microsoft’s global program designed to help startups successfully launch and grow their companies by leveraging Microsoft’s cloud platform, Azure, along with technical resources, business support, and a world-class partner ecosystem.

Key benefits of the Microsoft for Startups program include:

  1. Azure Credits: Qualifying startups can receive up to $120,000 in Azure credits to build and run their applications and workloads on Azure.
  2. Technical Support: Access to cloud architects, technical advisors, developer tools, and best practice guidance for building on Azure.
  3. Marketplace Exposure: Opportunity to publish and showcase startup solutions on the Azure Marketplace, connecting with Microsoft’s global customer base.
  4. Partner Ecosystem: Connections to Microsoft’s partner network, including venture capital firms, incubators, and accelerators for networking and potential investments.
  5. Community & Events: Access to global startup community events, meetups, and co-working spaces for knowledge sharing and collaboration.

The program aims to provide startups with a comprehensive cloud platform, technical resources, business mentorship, and a thriving ecosystem to accelerate their growth and innovation trajectories from idea to unicorn.

Factors to Consider When Choosing a Cloud Partner

  • Consider your stage: If you’re a very early-stage startup, Google’s program with its larger credit pool might be ideal. For later-stage startups with specific needs, Microsoft’s tiered program with BizSpark benefits could be attractive.
  • Focus on your technology stack: If you’re heavily invested in AI/ML, Google’s expertise and additional credits might be a significant advantage. For startups already using Microsoft products, Azure’s integration might be smoother.
  • Think long-term: While free credits are important, consider the ongoing costs and support offered by each platform.

By carefully evaluating your needs and comparing the offerings of AWS Activate, Google for Startups Cloud Program, and Microsoft for Startups, you can select the cloud partner that will best fuel your startup’s growth. Remember, the best program is the one that aligns with your specific business goals and future technology roadmap.

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FAQ

What factors should I consider when choosing a cloud provider?

Free credits: How much free credit does each program offer to help you get started? Support programs: What kind of technical and business guidance is available beyond credits? Specific service offerings: Does a provider excel in areas critical to your business (e.g., AI/ML, data analytics)? Existing technical expertise: Does your team have experience or certifications with a particular cloud platform?

Are there any costs associated with these programs?

Typically, these programs offer initial credits and support for free or at a significantly reduced cost. However, beyond the initial credits, standard pricing for cloud services will apply.

Can startups join more than one program?

Yes, startups can potentially join multiple programs if they meet each program's eligibility requirements. This can provide access to a broader range of benefits and support across different cloud platforms.

How often do these programs update their offerings?

Programs may update their offerings periodically to better serve startup needs and adapt to technological advancements. It's advisable to regularly check their websites or subscribe to their newsletters for updates on new benefits or changes to eligibility criteria.

What types of support do these programs offer?

Support includes: - Cloud Credits: Free or discounted usage of cloud services. - Technical Support: Access to cloud experts and engineers for guidance. - Training: Workshops, courses, and resources to enhance technical skills. - Community Access: Networking opportunities with other startups, mentors, and investors.
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