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Firebase vs AWS Amplify (2026): Pricing, Features & Migration Guide

Firebase vs AWS Amplify

Firebase vs AWS Amplify comes up in almost every “how do we build this fast” conversation for a new web or mobile app, and the honest answer is that both platforms will get you to a working backend in an afternoon. The harder question is what happens twelve months later, once auth pricing has crept past the rest of your infrastructure bill, or a customer’s security team asks for IAM controls neither platform hands you out of the box. That’s usually the point teams start looking for dedicated AWS DevOps support to take the app past what either managed platform can do alone.

Firebase and Amplify solve the same problem — bundling auth, a database, storage, functions, and hosting into one product — from opposite directions. Firebase is Google’s fully managed, NoSQL-first platform; AWS Amplify is a thinner, TypeScript-first layer over standard AWS services (Cognito, AppSync, DynamoDB, Lambda, S3) that you still partly own. This guide compares real pricing, real feature gaps, and gives a practical framework for choosing between them — plus what it actually takes to move off either one once you outgrow it.

Firebase vs AWS Amplify at a Glance

Before the detail, here’s the fastest way to see where each platform sits:

DimensionFirebaseAWS Amplify
What it isGoogle’s fully managed BaaS: NoSQL Firestore/Realtime Database bundled with Auth, Hosting, Cloud Functions, and Storage in one consoleA TypeScript-first hosting and backend-definition layer over standard AWS services — Cognito for auth, AppSync + DynamoDB for data, Lambda for functions, S3 for storage
Setup timeMinutes — single console, no separate AWS-style service configurationMinutes to hours — Gen 2’s code-first TypeScript backend is fast, but you’re still provisioning individual AWS resources underneath
Database modelFirestore: document-based NoSQL, proprietary query language and export formatDynamoDB by default (NoSQL), with first-class Gen 2 support for connecting to an existing PostgreSQL or MySQL database
Pricing modelFree Spark tier, then Blaze pay-as-you-go across Auth (per MAU), Firestore (per operation), and Hosting (per GB)Pay-as-you-go across build minutes, hosting storage/transfer, plus separately metered Cognito, AppSync, DynamoDB, and Lambda usage
Vendor lock-inHigh — Firestore’s data model and query semantics are proprietary; exports need transformation before use elsewhereModerate — data sits in standard AWS services (DynamoDB, S3, RDS) that other AWS tools and, increasingly, other vendors can read directly
Best forMobile-first MVPs, small teams shipping fast, apps that don’t need relational queries or fine-grained IAMWeb/mobile teams already on or heading toward AWS, apps that will need Cognito’s enterprise identity features or AWS’s compliance catalog later
Firebase vs AWS Amplify at a Glance

What Is Firebase?

Firebase is Google’s mobile-and-web application platform, built around Firestore (or the older Realtime Database) as its core NoSQL data store, with Authentication, Cloud Storage, Cloud Functions, Hosting, and Cloud Messaging bundled into the same console and billed together. Everything is designed to be wired up from client-side SDKs with minimal backend code, which is precisely why it became the default choice for mobile teams that need push notifications, offline sync, and realtime listeners without standing up their own infrastructure.

The tradeoff for that speed is depth of lock-in. Firestore’s query language and document model are proprietary to Firebase, and while data can be exported, the export format requires real transformation work before it’s usable in a relational system — migrating a denormalized document collection into normalized tables is consistently the hardest step teams hit when they eventually move off the platform. According to Firebase’s own published pricing, Authentication is free for the first 50,000 monthly active users and metered per MAU beyond that — a structure that keeps early costs near zero but compounds quickly once an app has real traction.

What Is AWS Amplify?

AWS Amplify isn’t a single managed database the way Firestore is — it’s a hosting platform plus a code-first way to define a backend built entirely from standard AWS services. In Amplify Gen 2’s TypeScript-first model, you define your data schema, auth rules, and functions in code, and Amplify provisions AWS AppSync (GraphQL API), Amazon DynamoDB (database), Amazon Cognito (auth), AWS Lambda (functions), and Amazon S3 (storage) behind the scenes — each billed and scaled independently, the same way it would be if you’d wired them together by hand.

That AWS-native foundation is the real differentiator. Because the backend is just AppSync, DynamoDB, Cognito, and Lambda, it’s addressable by every other AWS tool — CloudWatch for observability, IAM for fine-grained access policies, VPC for network isolation — without a separate migration. Gen 2 has also added first-class support for connecting Amplify Data to an existing PostgreSQL or MySQL database instead of DynamoDB, which meaningfully narrows the relational-query gap that used to be one of Amplify’s biggest weaknesses next to Firebase. Standing up and operating that stack correctly IAM policies, VPC networking, observability, incident response — is exactly the skill set behind Gart’s SRE practice, and it’s usually the first thing teams underestimate once they move past Amplify’s defaults.

Firebase vs AWS Amplify Pricing: Real Numbers by Stage

Neither platform gives you one clean number, because both bills are usage-driven — but the shape of the two bills is genuinely different. Firebase bundles Auth, Firestore, and Hosting into one Blaze invoice; Amplify spreads cost across build minutes, hosting, and separately metered Cognito, AppSync, and DynamoDB usage, which is part of why AWS’s own Amplify pricing page publishes worked examples rather than a flat rate card. Based on each vendor’s published pricing, here’s how three realistic stages compare:

StageFirebase (est.)AWS Amplify (est.)What drives the gap
Early-stage
10K MAUs, light Firestore/DynamoDB usage, 50GB bandwidth
~$10–15/mo (Auth free under 50K MAU; Firestore mostly inside daily free quotas; Hosting bandwidth is the main line item)~$10–20/mo (Cognito free under 50K MAU; Amplify’s own worked example puts a 300-DAU app’s build + hosting at ~$8/mo before backend usage)Both platforms are close to free at this scale — neither Auth tier has kicked in yet
Growing product
100K MAUs, 200GB stored, 1TB bandwidth
~$450–500/mo (50K MAUs over the free tier at $0.0055 each ≈ $275, plus Firestore operation overage and hosting bandwidth)~$950–1,050/mo (Cognito’s Essentials tier at $0.015/MAU beyond the free 50K ≈ $750, plus Amplify hosting bandwidth and AppSync/DynamoDB usage)Firebase Auth’s $0.0055/MAU rate is roughly a third of Cognito Essentials’ $0.015/MAU — auth is the single biggest line item on both bills, and Firebase’s is cheaper per user
Regulated / enterprise
1M+ MAUs, compliance requirements
Auth alone reaches roughly $5,000+/mo before Firestore and Hosting overage; HIPAA coverage is available via a Google Cloud BAA but with narrower product scope than AWSCognito costs land in a comparable range, but Reserved Capacity, Savings Plans, and negotiated enterprise agreements can meaningfully reduce it — and AWS’s compliance catalog (HIPAA, PCI DSS, FedRAMP, SOC 2) is broader across more servicesAt this scale, control over networking, IAM, and compliance scope starts to matter more than the sticker price on either bill
Firebase vs AWS Amplify Pricing: Real Numbers by Stage

These are illustrative estimates built from each vendor’s own rate card, not a quote, but actual bills vary by region, read/write patterns, and negotiated discounts. But the pattern is consistent across every scenario we modeled: authentication, not the database or hosting, is what makes either platform expensive at scale, and it happens gradually enough that most teams don’t notice until the MAU-based line item is already the largest one on the invoice.

Illustrative cost comparison based on Firebase and AWS Amplify published pricing — Cognito's higher per-MAU rate widens the gap once auth cost dominates the bill.

Feature-by-Feature Comparison

On auth, Firebase Authentication supports email, phone, and social sign-in with a simple client SDK and per-MAU pricing that’s cheaper than Cognito at moderate scale; Amazon Cognito is more enterprise-oriented out of the box, with SAML/OIDC federation, user pools, and identity pools designed for exactly the kind of SSO requirements that show up in enterprise procurement reviews. On the database, Firestore’s document model is easy to start with but offers no native relational joins or multi-region active-active writes; DynamoDB (via Amplify’s AppSync layer) is also NoSQL by default, but Gen 2’s ability to connect directly to an existing Postgres or MySQL database gives Amplify a relational-query path that Firebase simply doesn’t have.

For hosting and functions, Firebase Hosting and Cloud Functions are tightly integrated and require almost no configuration; Amplify Hosting supports SSR frameworks like Next.js with per-request and per-compute-second billing, and Lambda functions integrate with the rest of AWS’s ecosystem — more setup, but more flexibility once you need it. On observability and access control, this is where the gap is widest: Firebase gives you usage dashboards and basic security rules, while Amplify’s AWS foundation means every resource is visible in CloudWatch and governable through IAM from day one — the difference between a platform you configure and infrastructure you actually operate.

When Firebase Makes Sense

Firebase is the right call in a specific, common situation: you’re building a mobile-first MVP and need auth, push notifications, and offline sync working in days, not weeks; your team is small and nobody owns AWS infrastructure as a job; your data genuinely fits a document model without complex relational queries or joins; and you’d rather have one bundled Google console than several AWS services to configure separately. For validating a product idea fast, that combination is hard to beat.

When AWS Amplify Makes Sense (and When You Need More)

Amplify is the better starting point when a team already knows it’s heading toward AWS, or needs Cognito’s enterprise identity features, relational data via Gen 2’s SQL integration, or the ability to hand infrastructure to a dedicated DevOps team later without a platform migration. But a handful of signals mean Amplify’s managed defaults aren’t enough on their own anymore:

  1. Auth costs are outpacing the rest of the infrastructure bill
    Once Cognito’s per-MAU pricing becomes the largest line item, it’s worth evaluating tiered pricing options or negotiated volume discounts rather than accepting the default Essentials rate.
  2. You need relational queries Amplify’s default DynamoDB backend can’t do efficiently
    Gen 2’s SQL integration helps, but connecting and governing an external Postgres or MySQL database well is a real infrastructure project, not a config flag.
  3. Compliance scope expands beyond what Amplify’s abstractions cover
    HIPAA, PCI DSS, or region-specific data residency requirements usually mean working with the underlying AWS services directly rather than through Amplify’s simplified layer.
  4. You need production-grade observability and incident response
    Amplify gets you deployed; it doesn’t give you on-call runbooks, alerting thresholds, or a tested rollback plan.
  5. Procurement or a security review asks for network isolation
    VPC peering, private connectivity, and fine-grained IAM policies are things you configure on top of Amplify’s defaults, not something it hands you automatically.

None of these signals mean Amplify (or Firebase) was the wrong starting choice — for most products, either one is exactly right at the MVP stage. They mean the platform decision that got you shipped isn’t automatically the one that should carry a production app with real customers and real compliance obligations, and that’s precisely where Gart’s cloud migration and security audit teams typically get involved.

How to Migrate from Firebase to AWS

Moving off Firebase is a genuinely different exercise than moving off Amplify, because Firestore’s data model doesn’t map directly onto anything in AWS — this is not a lift-and-shift.

  1. Audit before you touch anything. Document every Firestore collection, every Auth provider in use, and the current security rules — teams that skip this step consistently underestimate migration scope once they start.
  2. Export and transform the data model first, in isolation. Firestore’s document export needs real transformation work to fit either DynamoDB’s key-value model or a relational schema; plan this as its own workstream, not a side task during the app migration.
  3. Decouple auth early. Migrating users from Firebase Authentication into Cognito (or another identity provider) requires scripting, since there’s no native one-click path — start this in parallel with the data migration, not after it.
  4. Re-platform Cloud Functions and Hosting last. These have the most direct equivalents (Lambda, Amplify Hosting or S3/CloudFront), so they benefit from being redesigned deliberately once the database and auth are stable, rather than ported line-by-line.
  5. Run both platforms in parallel during cutover. A staged migration catches data drift before you fully decommission Firebase, and avoids a hard cutover that risks downtime for active users.

This is exactly the kind of staged migration Gart’s AWS DevOps team runs regularly, and the same operational discipline applies whether the source is Firebase or another BaaS platform — see our Supabase migration guide for a comparable step-by-step breakdown on the Postgres side. One caution worth internalizing before you start: a Firestore or DynamoDB bill can escalate far faster than a relational database’s ever would, and runaway usage on a pay-per-operation database has burned real teams long before they hit any migration trigger at all.

Common Mistakes When Choosing Between Them

A handful of decision errors show up repeatedly, in both directions:

  • Picking Amplify “because it’s AWS” without needing AWS yet. If the team has no AWS experience and the product doesn’t need relational data or enterprise IAM, Firebase’s simplicity is usually the faster path to first users.
  • Leaving Firestore security rules at their default, permissive state. This is one of the most common production incidents on Firebase — treat security rules with the same rigor as an IAM policy, not an afterthought.
  • Underestimating how differently a document database migrates. Teams that have only ever migrated relational databases consistently underscope how much transformation work Firestore’s export format requires.
  • Ignoring the auth cost curve until it’s already the largest line item. Both Firebase Auth and Cognito bill per MAU, and neither cost spikes suddenly — it creeps for months before anyone notices the pattern.

Outgrowing Firebase or Amplify’s defaults?

Gart Solutions runs dedicated AWS DevOps, cloud migration, and SRE practices built for exactly this transition: moving a Firebase or Amplify-based product onto production-grade AWS infrastructure with proper IAM, observability, and compliance coverage — without a rewrite or downtime.

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Roman Burdiuzha

Roman Burdiuzha

Co-founder & CTO, Gart Solutions · Cloud Architecture Expert

Roman has 15+ years of experience in DevOps and cloud architecture, with prior leadership roles at SoftServe and lifecell Ukraine. He co-founded Gart Solutions, where he leads cloud transformation and infrastructure modernization engagements across Europe and North America. In one recent client engagement, Gart reduced infrastructure waste by 38% through consolidating idle resources and introducing usage-aware automation. Read more on Startup Weekly.

FAQ

What is the difference between Firebase and AWS Amplify?

Firebase is Google's fully managed backend-as-a-service, built around the NoSQL Firestore database with Auth, Hosting, Functions, and Storage bundled into one console. AWS Amplify is a TypeScript-first hosting and backend-definition layer over standard AWS services — Cognito for auth, AppSync and DynamoDB for data, Lambda for functions — so the underlying resources are individually addressable AWS infrastructure rather than a single proprietary platform.

Is Firebase cheaper than AWS Amplify?

At most scales, yes, though the gap is smaller than it looks at first. Both platforms are close to free under roughly 50,000 monthly active users, since Firebase Auth and Cognito both offer a free tier to that point. Beyond it, Firebase Authentication charges around $0.0055 per MAU versus Cognito's Essentials tier at roughly $0.015 per MAU — about three times higher — which is typically the single biggest driver of the total cost gap between the two platforms.

Which is better for startups: Firebase or AWS Amplify?

For a mobile-first MVP with a small team and no existing AWS experience, Firebase is usually the faster path to shipped users. AWS Amplify is the better starting point when the team already knows the product is heading toward AWS, needs Cognito's enterprise identity features, or will need relational data through Amplify Gen 2's SQL integration sooner rather than later.

Can AWS Amplify replace Firebase?

Functionally, yes — Amplify covers the same core categories (auth, database, storage, functions, hosting), and Gen 2 has closed much of the relational-data gap by supporting direct connections to an existing PostgreSQL or MySQL database. The migration itself is non-trivial, though, because Firestore's document model doesn't map directly onto DynamoDB or a relational schema without real transformation work.

When should you migrate from Firebase to AWS?

The most common triggers are Auth costs outpacing the rest of the infrastructure bill, needing relational queries Firestore's document model can't handle efficiently, compliance requirements broader than Firebase's Google Cloud BAA covers, or a customer security review demanding IAM controls and network isolation that Firebase doesn't expose.

Does AWS Amplify use Firebase?

No — Amplify is built entirely on AWS's own services (Cognito, AppSync, DynamoDB, Lambda, S3) and has no dependency on Firebase or Google Cloud. The two platforms are separate, competing products from different cloud vendors.

How do you migrate user authentication from Firebase to AWS Cognito?

There's no native one-click migration path, so moving users from Firebase Authentication into Cognito requires scripting: exporting user records via the Firebase Admin SDK, mapping provider and identity data to Cognito's user pool format, and importing in batches. This is typically the slowest step in a Firebase-to-AWS migration and is worth planning early rather than leaving until after the database has moved.
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