- Understanding the Cloud Landscape
- Hetzner – The Underdog Gaining Momentum
- Why Companies Seek AWS Alternatives
- Gart Solutions’ Cloud Philosophy
- Choosing Hetzner – Strategic Reasoning
- Case Study #1 – High-Traffic Gaming Workloads
- Case Study #2 – Scaling a Global Environmental Platform
- Case Study #3 – DevOps in Digital Betting
- Comparing AWS and Hetzner Head-to-Head
- When to Choose Hetzner Over AWS
- Final Thoughts – Hetzner Is a Smart, Scalable Choice
AWS offers unmatched scalability, global reach, and a vast suite of services, but these come at a price. For many companies, especially startups and those with high bandwidth or compute needs, AWS becomes a budget-burning monster. That’s where Hetzner, a German cloud and dedicated server provider, starts turning heads.
Gart Solutions has been making waves by strategically shifting away from hyperscale providers like AWS to cost-effective, performance-optimized alternatives like Hetzner.
So, is Hetzner just cheaper, or actually better in some scenarios? Let’s break it all down by diving into real-world deployments, cost comparisons, and expert insights from how Gart Solutions has deployed Hetzner in production environments with striking success.
Understanding the Cloud Landscape
AWS – The Industry Giant
There’s no denying AWS is the gold standard in cloud computing. With over 200 services spanning compute, storage, networking, databases, machine learning, and more, AWS supports everything from nimble startups to multinational conglomerates. It offers enterprise-level reliability, granular security controls, and geographic coverage that stretches across every continent.
But with this enormous toolset comes equally massive complexity — and cost. AWS operates on a “pay-as-you-go” model that can seem fair in theory, but often ends up being unpredictable and overwhelming.
Egress (outbound traffic) charges, for instance, can be a nightmare for businesses that distribute large files, stream content, or run high-traffic platforms.
And while AWS excels at handling massive scale, its complexity sometimes makes it a burden for smaller teams or simpler projects.

Hetzner – The Underdog Gaining Momentum

Hetzner may not have the same market share as AWS, but it’s quietly become a favorite among developers, startups, and cost-conscious enterprises across Europe and beyond. Known for its nonsense pricing model and high-performance dedicated servers, Hetzner offers both bare-metal and cloud services at prices that often make AWS look like luxury shopping.
Where AWS offers nearly everything, Hetzner focuses on doing fewer things extremely well. It excels in areas like raw compute power, consistent bandwidth, and high-speed networking — all while charging a flat monthly fee or minimal hourly rates. And unlike AWS, Hetzner includes generous traffic allowances (often unlimited), which makes it especially appealing for applications with high outbound data needs.
And while Hetzner doesn’t match AWS in the breadth of services, it integrates smoothly with modern DevOps tooling, like Terraform, Kubernetes, Docker, and CI/CD pipelines, making it highly attractive to teams that want performance without vendor lock-in.
Why Companies Seek AWS Alternatives
The High Cost of AWS
It’s not just small businesses complaining about AWS pricing — it’s a known industry pain point.
Let’s say you’re running a content delivery app or SaaS platform — each gigabyte of outbound data gets billed separately. Now imagine 100,000 users downloading or streaming from your app. Suddenly, your monthly cloud costs double, even if your user base hasn’t changed.
This pricing structure often penalizes growth. The more successful your application, the more you pay — not because you’re consuming more compute, but because data transfer is metered heavily.
And then there’s the operational cost of managing AWS. It often takes a team of certified engineers just to maintain and optimize configurations, spot underutilized resources, and ensure security best practices. That’s a hidden cost many businesses overlook.
Performance vs. Price Dilemma
One of the major paradoxes with AWS is that while it promises performance, it charges a premium for consistency. Your EC2 instance might perform well today and lag tomorrow due to noisy neighbors (multi-tenant environments). You can pay more for “dedicated” resources, but that quickly spirals out of budget.
With Hetzner, the opposite is often true. You get powerful bare-metal servers or consistently high-performance VMs without needing to guess on pricing tiers. This predictability, both in cost and performance, is a major reason companies start looking beyond AWS.
Gart Solutions’ Cloud Philosophy
Gart Solutions specializes in helping clients modernize IT infrastructure, adopt DevOps best practices, and scale without breaking the bank. Our philosophy revolves around optimizing every layer of the cloud stack — from infrastructure provisioning to deployment pipelines, while keeping budgets in check.
Rather than defaulting to AWS because it’s the “safe choice,” Gart Solutions evaluates each client’s real needs: traffic patterns, performance requirements, cost sensitivity, and automation goals. This leads us to seek infrastructure that aligns more closely with the business model and technical demands of the project.
Choosing Hetzner – Strategic Reasoning
For many of their client projects, Gart Solutions identified Hetzner as the perfect balance of affordability, reliability, and flexibility. The decision to go with Hetzner wasn’t just about cost (though that played a big part). It was also about control, automation, and the ability to manage infrastructure using familiar tools like Terraform, Kubernetes, and Ansible.
By choosing Hetzner, they could build resilient, scalable infrastructure that’s just as capable as AWS-hosted setups but without the headache of unpredictable billing. Whether they were optimizing CI/CD workflows or deploying complex container orchestration, Hetzner’s clean infrastructure model made it easier to build, manage, and maintain robust cloud environments.
They also appreciated that Hetzner doesn’t charge for traffic — making it a godsend for media-rich apps, SaaS tools, gaming platforms, and IoT systems.

Case Study #1 – High-Traffic Gaming Workloads
The Challenge with AWS
Imagine you’re launching a gaming platform where users can download large files ranging from 500MB to 1GB. Now imagine 20,000 users doing that repeatedly during a promotional campaign. On AWS, this means enormous outbound data charges.
That’s exactly the problem one Gart Solutions client faced. They had projected annual revenues of about $80,000 from free-to-play game trials, but AWS’s pricing would have eaten up over 60% of that —just from data egress costs.
Using AWS’s EC2 instances and S3 storage initially seemed like a safe, scalable choice. But the hidden cost of bandwidth, especially when the business model relies on large, frequent downloads — was a dealbreaker. Gart quickly realized that if the client stuck with AWS, the entire revenue model would collapse under operational expenses.
Migration to Hetzner
Gart Solutions proposed a switch to Hetzner Cloud. Why? Because Hetzner offers uncapped bandwidth with minimal restrictions and flat-rate pricing, perfect for handling enormous traffic at predictable costs. They rebuilt the platform using a combination of Hetzner’s dedicated servers and cloud instances, optimizing download performance through fast SSD storage and CDN acceleration.
To ensure reliability, they implemented failover systems, load balancing, and efficient caching layers. The infrastructure was containerized, making it portable, scalable, and fast to deploy. With Terraform and Docker in place, infrastructure updates could happen in seconds, ensuring seamless rollouts and minimal downtime.
Results and Metrics
- Cost Reduction: data traffic expenses dropped by nearly 80% compared to AWS.
- Performance: download speeds remained consistent, averaging ~200MB/s per node.
- User Experience: zero downtime during traffic surges; smoother gameplay initiation.
- Business Impact: client retained a much healthier margin, making the game trial monetization strategy sustainable.
Hetzner didn’t just replace AWS, it enabled a business model that AWS pricing would have killed.
Case Study #2 – Scaling a Global Environmental Platform
Elandfill.io’s Expansion Needs
ReSource International approached Gart Solutions with a clear mission: scale their landfill management software — elandfill.io from local installations in Iceland to a full-scale global SaaS platform. The challenge wasn’t just scaling users; it involved handling enormous datasets including geospatial images, gas emissions records, real-time weather monitoring, and predictive analytics across multiple time zones.
The backend involved PostgreSQL with PostGIS, map rendering, data ingestion pipelines, and alert systems for environmental safety —all of which needed to work in real-time. Doing this on AWS was certainly an option, but the potential cost and service complexity threatened to overwhelm the project in its infancy.
How Hetzner Met the Challenge
Gart Solutions architected the entire SaaS platform on Hetzner Cloud using Kubernetes for orchestration. They built modular services for monitoring, alerting, analytics, and rendering, ensuring the architecture was elastic and easy to maintain.
Key elements included:
- Geoserver Optimization: efficient handling of map tile generation and caching.
- CI/CD Pipelines: automated testing, deployment, and rollback.
- Monitoring & Alerting: Prometheus and Grafana stack for full observability.
They made use of Hetzner’s reliable network and data centers in Germany and Finland to ensure low-latency performance across Europe. For clients outside Europe, the solution was containerized and easily deployable in hybrid-cloud models if needed.
Business Outcomes
- Scalability: platform scaled from 1 to 14 countries without downtime.
- Affordability: hosting cost reduced by more than 60% compared to initial AWS projections.
- Real-Time Data: improved latency and faster alerts for environmental breaches.
- Sustainability: the low-cost footprint aligned perfectly with the client’s green tech values.
Hetzner helped turn a local environmental tool into a global digital platform, without the AWS price tag.
Case Study #3 – DevOps in Digital Betting
Betting Platform Infrastructure Problems
A Germany-based digital betting provider was struggling with an outdated infrastructure. They were operating on bare-metal Windows servers, had no automation for deployments, and scaled poorly during live sports events. Everything was done manually — from patches to provisioning. Each code change risked downtime, and traffic spikes during major sports matches regularly crashed the system.
Their CI/CD pipeline was virtually nonexistent, and their infrastructure couldn’t support high availability or disaster recovery effectively. The business risk was high and escalating.
Full DevOps Makeover with Hetzner
Gart Solutions rebuilt the architecture from the ground up, starting with a migration to Hetzner’s Linux-based virtual servers. The transformation was executed in three phases:
- Mapping Service Dependencies: they audited the system’s critical services, establishing what needed to be containerized and how to break the monolith.
- Infrastructure-as-Code: using Ansible and Terraform, they automated provisioning and configuration. This reduced deployment times from days to minutes.
- Kubernetes & CI/CD: they rolled out Kubernetes clusters to support containerized workloads, introduced GitLab CI pipelines, and set up observability tools (Prometheus, Loki, Grafana).
Disaster recovery, blue-green deployments, and A/B testing became part of the operational DNA.
Uptime, Performance, and Deployment Success
- Uptime: 99.97% availability across 12 months.
- Speed: Deployment times reduced from 48 hours to under 10 minutes.
- Traffic Handling: Load testing showed platform stability during 3x normal traffic.
- Operational Efficiency: Engineers gained back 30+ hours/month previously spent on manual deployments.
Hetzner + Gart’s DevOps framework turned a fragile betting platform into a modern, resilient, cloud-native powerhouse.
Comparing AWS and Hetzner Head-to-Head
Cost Structure

If you have high or unpredictable outbound traffic, Hetzner wins hands down.
Performance and Reliability
While AWS offers near-100% uptime SLAs, Hetzner has proven reliability across use cases.
Benchmarks from Gart Solutions show Hetzner’s VMs and bare-metal instances match AWS in I/O speed and network throughput, especially for European users.
DevOps Compatibility
Both support modern DevOps stacks, but AWS has its own ecosystem (CodePipeline, CloudFormation) while Hetzner integrates openly with popular tools like Terraform, Ansible, and Kubernetes.
So, AWS is more integrated but less flexible. Hetzner allows full control.
When to Choose Hetzner Over AWS
Ideal Use Cases

Let’s be honest — no single cloud provider is the right answer for everyone. But if your use case aligns with one or more of the following, Hetzner might just be your secret weapon:
- High-Bandwidth Applications
Streaming platforms, file-sharing systems, gaming platforms, or SaaS products with large downloads benefit massively from Hetzner’s free, uncapped outbound traffic.
- Budget-Conscious Startups
If you’re just launching a product or bootstrapping your business, AWS costs can be punishing. Hetzner’s flat-rate pricing lets you plan and scale without unpredictable bills.
- Self-Managed DevOps Environments
Teams that love working with Terraform, Ansible, Kubernetes, and Docker will feel right at home. Hetzner’s clean infrastructure gives you full control, no managed service lock-ins.
- Edge and Regional Deployments
With Hetzner’s growing global footprint (Germany, Finland, and now the U.S. and Singapore), deploying regionally for latency-sensitive apps is very feasible.
- SaaS Builders Looking for Control
If your app needs custom infrastructure or tight observability (without vendor APIs), Hetzner gives you the hardware feel in a cloud package.
When AWS Still Wins

However, there are situations where AWS remains the better option:
- Need for Managed Services
AWS offers robust managed databases, serverless architecture, AI/ML platforms, and global CDN options that Hetzner doesn’t match.
- Regulatory Compliance & Certifications
If your app requires SOC 2, HIPAA, FedRAMP, or other high-level certifications, AWS provides pre-approved infrastructure for compliance-heavy workloads.
- Enterprise Multi-Region Scaling
For companies operating across 10+ countries with users worldwide, AWS’s global data centers and traffic routing give them an edge.
If you want flexibility and control at a fraction of the cost, Hetzner is excellent. If you need managed magic and global compliance, AWS is king.

Final Thoughts – Hetzner Is a Smart, Scalable Choice
Here’s the bottom line: Hetzner is not a universal replacement for AWS, but in the right hands, it becomes a cloud powerhouse, especially when paired with smart implementation partners like Gart Solutions.
Through three real-world case studies, we’ve seen:
- Case 1: How a gaming company salvaged its monetization model by eliminating bandwidth fees.
- Case 2: How a green tech startup scaled globally with geospatial data, using Kubernetes and Hetzner’s compute flexibility.
- Case 3: How a legacy betting platform transformed into a fast, scalable, DevOps-driven cloud app with zero AWS involvement.
Hetzner isn’t about bells and whistles. It’s about raw performance, predictable pricing, and giving engineers the tools they need without handholding. And when paired with a team like Gart Solutions, it doesn’t just save money.
So, is Hetzner a good alternative to AWS?
Absolutely. Especially when every dollar, every millisecond, and every gigabyte counts.
There are some thoughts of other users on Reddit, we’ve checked to provide you with the most complete picture on choosing a cloud provider. Link to Reddit thread.



