Cloud
Migration

Why Companies Are Migrating to Hetzner: From AWS, Azure & Legacy Systems 

Why Companies Are Migrating to Hetzner

Tired of cloud bills, vendor lock-in, and performance trade-offs? You’re not alone. In 2026, a growing number of companies — ranging from fast-scaling startups to enterprise-grade platforms, are ditching AWS, Azure, and legacy infrastructures in favor of a leaner, faster, more affordable solution: Hetzner Cloud.

This article explores why businesses across Europe and beyond are migrating to Hetzner. You’ll learn from real-world migration case studies, developer insights from Reddit and Hacker News, and detailed breakdowns of the technical and financial gains teams are experiencing.

Whether you’re evaluating a cloud provider switch, planning a full migration, or just exploring options, this guide is your go-to roadmap for understanding the Hetzner advantage in today’s cloud landscape.

The Rise of Cloud Fatigue — And Why It’s Getting Worse

The pitch of hyperscalers like AWS and Azure was simple: scalable, flexible, and cost-efficient infrastructure for everyone. But in practice, things look very different today.

Here’s what most teams are experiencing:

  • Runaway cloud costs with unpredictable billing
  • Vendor lock-in through proprietary services and tooling
  • PaaS abstraction layers that make debugging harder, not easier
  • Data privacy concerns, especially for EU companies
  • Opaque pricing models that make forecasting nearly impossible
Cloud Fatigue: Challenges and Alternatives

This discontent has sparked a shift — one that’s sending teams searching for more transparent, more performant, and more manageable alternatives.

That’s where Hetzner comes in.

Who (and What) Is Hetzner Cloud?

Hetzner Online GmbH is a German-based infrastructure provider offering cloud servers, dedicated hardware, and managed storage solutions — with an emphasis on performance, affordability, and simplicity.

Why Hetzner is catching attention:

  • Incredibly competitive pricing — VMs start at under €5/month
  • Generous data transfer — 20 TB/month included per instance
  • EU-based data centers — Fully GDPR-compliant (Germany & Finland)
  • Infrastructure over abstraction — You manage the stack
  • Native support for Terraform, Docker, Kubernetes (K3s), Ansible, and more

It’s become especially popular among:

  • European SaaS startups
  • DevOps-heavy teams tired of black-box services
  • Companies pursuing cloud repatriation strategies
  • Teams seeking EU-only data residency


Real-World Migrations to Hetzner: 3 Key Case Studies

Let’s break down how real companies moved from AWS, Azure, and legacy systems to Hetzner—what worked, what broke, and what improved.

1. Online Gambling Provider (AWS to Hetzner)

DevOps in Gambling: Digital Transformation for Betting Provider

Challenge: AWS costs were spiraling out of control during traffic spikes (especially during major sports events). DevOps complexity slowed deployments.

Solution:

  • Dockerized infrastructure
  • Hetzner Cloud instances + CI/CD via GitLab
  • Manual failovers + internal monitoring

Results:

  • 50% lower infra cost
  • Faster deployments
  • Improved performance during live betting events


2. Media Platform (Legacy + AWS to Hetzner)

Challenge: A hybrid stack with AWS + on-prem hardware was becoming unmanageable. Cloud costs, especially for bandwidth and CDN, were too high.

Solution:

  • Static asset delivery via Hetzner + Nginx
  • Custom caching and image optimization pipeline
  • High-performance VMs for backend API workloads

Results:

  • 70% lower monthly spend
  • Consistent response times
  • Full infrastructure ownership

3. Landfill SaaS App (Azure + Local Servers to Hetzner)

Case Study: Transforming a Local Landfill Solution into a Global Platform

Challenge: Limited scalability, rising Azure fees, and GDPR concerns. Needed to go global without hyperscaler pricing.

Solution:

  • Infrastructure provisioned with Terraform
  • Self-hosted monitoring, backups, and firewalling
  • Docker containers for app services

Results:

  • 80% cost savings
  • Full GDPR compliance
  • Improved uptime + faster deployments

What Developers Are Saying (Reddit & Hacker News)

The shift to Hetzner isn’t just hype—it’s backed by growing word-of-mouth among engineers.

From a popular Reddit thread and Hacker News discussions, here’s what developers are saying:

“Hetzner gives me 4x the performance of AWS for less than half the cost.”

“I run my entire CI/CD infrastructure on Hetzner now. It’s faster and cheaper.”

“The simplicity is what makes it powerful. I don’t need all of Azure’s magic, just fast and stable servers.”

“Only downside? You have to build things yourself—but if you can, it’s worth it.”

These quotes reflect a clear trend: developers prefer Hetzner when they want control, speed, and affordability without the lock-in.

Hetzner vs AWS vs Azure: Feature & Pricing Comparison

FeatureHetzner CloudAWSMicrosoft Azure
Compute (4vCPU, 16GB RAM)€23.75/month~$130/month~€120/month
Bandwidth20 TB/month included~$0.09/GB outbound~€0.12/GB outbound
Data CentersGermany, FinlandGlobalGlobal
GDPR ComplianceNative (EU)Region-specificRegion-specific
Managed ServicesMinimal (IaaS-focused)Extensive (RDS, Lambda)Extensive (App Services)
SupportBasic ticketingPaid support plansTiered support options
Developer ControlHighMediumMedium
ComplexityLowHighHigh

Common Migration Paths to Hetzner

Your current stack determines how you’ll migrate. Here are three common routes:

AWS to Hetzner

  • Replace EC2 with Hetzner Cloud instances
  • Move from S3 to MinIO or Hetzner Storage Box
  • Use Terraform for infra provisioning
  • Swap AWS Lambda with Dockerized background workers

See full guide: Migration from AWS to Hetzner: Step-by-Step Guide to Cut Costs up to 90% 

Azure to Hetzner

  • Migrate from Azure App Services to Docker containers
  • Use PostgreSQL or MySQL self-hosted instead of Azure SQL
  • Replace Azure AD with Keycloak
  • Use Hetzner private networks to secure app-to-app traffic

See full guide: From Azure to Hetzner: Why European Companies Are Switching in 2026

Legacy/On-Prem to Hetzner

  • Move to virtualized infrastructure (VMs or containers)
  • Eliminate hardware maintenance
  • Centralize logs and metrics with open-source monitoring
  • Achieve high availability through clustering/load balancing

What Makes Hetzner So Attractive for European Teams

  • Price transparency: No more guessing your monthly cloud bill
  • Data sovereignty: Native GDPR compliance with data in Germany or Finland
  • No lock-in: Infrastructure is yours—no black-box abstractions
  • DevOps ready: Works seamlessly with Terraform, Docker, Ansible, GitLab CI/CD
  • Fast provisioning: New VMs spin up in seconds
  • Simple billing: One invoice, no “billing surprises”

But It’s Not for Everyone: When Hetzner May Not Be a Fit

  • You need global region coverage (e.g., US, Asia, LatAm)
  • Your team is deeply reliant on managed services
  • You lack in-house DevOps or sysadmin experience
  • You need enterprise-grade support SLAs or 24/7 NOC

Final Thoughts: Should You Migrate to Hetzner?

If you’re:

  • Scaling a SaaS platform in Europe
  • Tired of hyperscaler billing headaches
  • Comfortable managing your own stack
  • Focused on performance, privacy, and predictability

Then yes — Hetzner is one of the best cloud platforms you haven’t fully considered yet.

Start small. Migrate one workload. Measure the performance and cost impact.
Chances are, like many others, you’ll stay for good.

Contact Gart Solutions for a consultation for migration to Hetzner.

FAQ

Is Hetzner really that much cheaper than AWS or Azure?

Yes. Users report savings of 50–80% depending on their workload, especially with bandwidth-heavy or compute-intensive apps.

Is Hetzner compliant with GDPR and EU regulations?

Absolutely. Hetzner is based in Germany and offers full EU data sovereignty with no third-country data transfer risks.

Can I use Terraform, Docker, and Ansible with Hetzner?

Yes. Hetzner provides Terraform modules, supports all major DevOps tools, and offers CLI access and APIs for automation.

What are the biggest trade-offs when switching to Hetzner?

You lose access to some managed services and built-in redundancy. But you gain performance, control, and cost efficiency.

How long does it take to migrate from AWS or Azure to Hetzner?

Depending on complexity, many teams complete the switch in 1–3 weeks using automation tools like Terraform and Ansible.
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